If your game receives votes, it might get featured on the homepage as the ‘Product of the Day’. Users, fondly known as ‘hunters’, up-vote their favorite apps. Product Hunt is a discovery site where you can share and find new applications, products, and games. The real trick with Instagram is to post regularly. Look for other creators in the same niche as your game, watch their hashtag usage, and maybe even reach out to collaborate and co-promote each other’s games. The real power of Instagram is increasing your reach by using relevant hashtags for your posts. Many indie devs and game studios are moving to Instagram to showcase screenshots, short videos, and other content about their games. Quick-tip: Try to cross-promote across all of your different channels for a wider reach. There are many free resources available, including the Facebook Ads Guide, which offers good insights on getting started with ads on both Facebook and Instagram advertising. It will require some learning time to understand how advertising works. Do not spam the group with advertisements for your game.Īlso, if you have some budget, you can use post Boosting or some small amounts of Facebook advertising. Participate in a curious and authentic way.
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You can post screenshots, character stories, game trailers, download links, and so much more. Most indie game dev forums have special boards or threads set up specifically for promotion. Indie game dev forums can be one of the best places to promote your project, test the waters, get feedback, and find players for your game. #1 – Promote your game in indie dev forums These are the folks that will start playing the moment your game is released, and keep playing almost forever! Get your golden cohort, and you will have a thriving game business for years to come.
The goal is to develop your “golden cohort”. Some of this will be obvious, but it still needs to be said. Here are some ideas about how you can get a head start on marketing your title, and building a community of players that will support your game for years to come!
At Beamable, we have years of experiencing building and publishing AAA IP games. In the ever-competitive world of indie game development, the marketing phase is as important, if not more so, than the development stage.
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